A study on the impact of corporate social responsibility (CSR) on the organizational attractiveness to employment among Gen Z
DOI:
https://doi.org/10.24191/1qrqha60Keywords:
Corporate Social Responsibility, Gen Z, Organizational Attractiveness, Carroll's ModelAbstract
This research examines the relationship between corporate social responsibility (CSR) and an organization's attractiveness, especially among Gen Z. Nowadays, companies need to understand how their CSR efforts influence the ability to attract young talent as Gen Zor Gen Z is a new wave to join in the job market. Attaining the desired organizational objectives may depend on the capabilities of human resources and recruitment managers so that their employees can endure in a growing industry. In the exposure of technology and information era, an organization's commitment to CSR directly impacts its attractiveness to the newest generation that joins the employment market, leading organizations facing the great challenge of enticing this new wave of talent. The objective of this research is to determine whether CSR dimensions, which include economic, legal, ethics, and philanthropic are significantly influenced the organization's attractiveness. The chosen sampling technique for this study is using stratified random sampling (SRS), and the quantitative method approach is utilised to analyse the data collected. The findings of this research shows that economic dimension has significant positive relationship and as a main factor with organizational attractiveness while the other dimensions appear not significant. The findings of this study highlight the need for policies and inducements that foster meaningful CSR practices among organizations for policy makers. Thus, the implication of this study provides valuable insights to organizations that pursuing to draw and retain new talent of Gen Z and organizations is strongly encouraged to include CSR into their business practices to achieve competitive advantages.
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