The Influences of Mass Media on the Involvement of Malay Students in Public Universities
Keywords:
Malay Students, Mass Media, Social Media, Involvement, PoliticsAbstract
This paper examines the influences of the mass media on the involvement of Malay students in Public Universities with Malaysian politics. The main purpose of this study is to determine the influences of mass media on student involvement as well as the type of mass media of choice by Malay students in the university obtaining political information sources. The study involved a total of 441 Malay students aged over 21 years from the University of Malaya, Universiti Kebangsaan Malaysia, Universiti Putra Malaysia and International Islamic University Malaysia. A uniform sampling method was used to select the respondents for this study. The results of the study found that there is the influence of the mass media on the involvement of the respondents in this study and they have a moderate interest in politics and the majority are not members of political parties. Nevertheless, the majority of respondents have registered themselves as voters. While the highest mass media usage by these Malay students to obtain sources of political information is social media, namely facebook, instagram and twitter. This indicates that Malay students use social media as their main source of political information. Therefore, the role of social media should be given attention by all parties, especially political players because the medium of political information source, that is highly preferred or closest to students is social media.
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