Consuming for status among Malaysian working women

Authors

  • Sukjeet K. Sandhu Department of Resource Management and Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia
  • Laily Binti Paim Department of Resource Management and Consumer Studies, Faculty of Human Ecology, Universiti Putra Malaysia

DOI:

https://doi.org/10.24191/jeeir.v4i3.6335

Keywords:

Status consumption, social status, brand consciouness, luxury goods and personal apperal

Abstract

This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.

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Published

2016-09-30

How to Cite

Sandhu, S. K., & Binti Paim, L. . (2016). Consuming for status among Malaysian working women. Journal of Emerging Economies and Islamic Research, 4(3), 11–16. https://doi.org/10.24191/jeeir.v4i3.6335

Issue

Vol. 4 No. 3 (2016): September 2016 Issue

Section

Articles

License

Copyright (c) 2016 Sukjeet K. Sandhu, Laily Binti Paim

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.