Masa Depan Industri Hotel Halal di Malaysia dan Indonesia: Analisis Cabaran dan Peluang Strategik
DOI:
https://doi.org/10.24191/jhsmr.v1i1.8977Abstract
The halal hotel industry is a vital component of the rapidly growing global Islamic tourism sector. This study explores the future of halal hotels in Malaysia and Indonesia by examining key challenges and strategic opportunities in both countries. The findings highlight major barriers such as the lack of universal halal certification standards, limitations in basic infrastructure, and uneven levels of industry awareness. Nevertheless, significant opportunities emerge through the adoption of digital technology, the rising demand from Muslim travelers, and the potential for stronger bilateral cooperation. The study proposes development strategies that include policy empowerment, capacity building of human resources, and comprehensive integration of tourism with Islamic values. The implications of this research are expected to guide policymakers, industry players, and academics in formulating holistic strategies to strengthen the position of Malaysia and Indonesia as leading halal hotel hubs in Southeast Asia.
Industri hotel halal merupakan salah satu komponen penting dalam pembangunan pelancongan Islam global yang berkembang pesat. Kajian ini meneliti masa depan industri hotel halal di Malaysia dan Indonesia dengan memberi tumpuan terhadap cabaran utama serta peluang strategik yang wujud dalam kedua-dua negara. Dapatan utama kajian mengenal pasti isu ketidaksejagatan piawaian pensijilan halal, kekangan infrastruktur asas, serta tahap kesedaran industri yang tidak seimbang sebagai penghalang pertumbuhan. Namun begitu, peluang besar muncul melalui pemanfaatan teknologi digital, peningkatan permintaan pelancong Muslim, dan potensi kerjasama dua hala yang lebih erat. Kajian ini mencadangkan strategi pembangunan yang merangkumi pemerkasaan dasar, peningkatan kapasiti sumber manusia, serta integrasi antara pelancongan dan nilai-nilai Islam secara menyeluruh. Implikasi hasil kajian ini berpotensi membantu pembuat dasar, pemain industri dan penggiat akademik dalam merangka strategi holistik ke arah memperkukuh kedudukan Malaysia dan Indonesia sebagai hab hotel halal utama di Asia Tenggara.
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Copyright (c) 2025 Rafidah Mohd Azli, Siti Nur Husna Abd Rahman, Nursafra Mohd Zhaffar, Muhammad Adnan Pitchan, Fauzia Ulirrahmi
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