Traditional Food Beliefs Adherence in Personal Food Choices of the Malays
DOI:
https://doi.org/10.24191/abrij.v9i1.21745Keywords:
Attitude; Culture; Food Beliefs; Food Choices; MalayAbstract
Food beliefs not only play a part in some cultures but also in an individual's own personal food choices. Several studies have focused on traditional food beliefs based on special occasions, but not much has been delved into the area of personal food choices among the Malays as a daily practice. A quantitative study was done to examine the adherence level to traditional food beliefs and their relationship to Malay’s personal food choices based on the Theory of Planned Behaviour (TPB). 385 questionnaire was distributed through an online platform. The response was analyzed, measuring the mean through simple descriptive statistics and Pearson correlation coefficient. Results found a gap in adherence level, particularly among the younger Malays which gives a moderate relationship. This depicts the practices of this community now. Thus proved further study should be done for its value in enhancing understanding and to prove the validity of traditional food beliefs.
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