Factors Influencing Addiction to Multiplayer Online Role-Playing Games Among Adults in the Prime Working-age Group

Authors

  • Shahira Ariffin Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam ,Selangor
  • Tengku Sharifeleani Ratul Maknu Faculty of Business and Management, Universiti Teknologi MARA, Seremban,Negeri Sembilan

Keywords:

Internet Addiction, Online Games, MORPGs, Working Adults

Abstract

The trend of remote work has led to a rise in the popularity of multiplayer online games among working adults, offering an escape from their daily routines. The COVID-19 pandemic further boosted the global gaming market, reaching USD 249.55 billion in 2022. This study focuses on Multiplayer Online Role-Playing Games (MORPGs) addiction specifically among working adults, as previous research has mostly centered on younger individuals and students. The paper has investigated the relationships between self-esteem, the need for advancement, emotional states, social motivation, and MORPG addiction. Data was collected from 89 respondents in the Greater Kuala Lumpur/Klang Valley region using convenience sampling. Results indicated that the need for advancement significantly influenced MORPG addiction, while self-esteem, emotional states, and social motivation have no significant impact on addiction among the prime working-age group. In view of the prevalence of MORPGs, the understanding of gamers' behavior in various markets is crucial for games developers' marketing and promotional efforts.

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Published

31-10-2023

How to Cite

Ariffin, S. ., & Maknu, T. S. R. . (2023). Factors Influencing Addiction to Multiplayer Online Role-Playing Games Among Adults in the Prime Working-age Group. Advances in Business Research International Journal, 9(3), 1–11. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4332

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