Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

Authors

  • Shahira Ariffin Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia
  • Hasman Abdul Manan Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia
  • Norsiah Ahmad Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia
  • Nur Shahrulliza Muhammad Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia
  • Fairus Hamdan Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia
  • Nur Sabrina S Kelana Faculty of Business and Management, Universiti Teknologi MARA, Selangor Malaysia

Keywords:

Online Delivery Food Apps; Consumer Behavior; Technology Acceptance Model.

Abstract

Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this
opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to
remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy,
effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context.
In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25.
At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality,
performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study
also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

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Published

16-12-2024

How to Cite

Ariffin, S. ., Abdul Manan, H. ., Ahmad, N. ., Muhammad, N. S. ., Hamdan, F. ., & S Kelana, N. S. . (2024). Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults . Advances in Business Research International Journal, 7(1), 56–64. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4099

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