The Effect of Readiness on Technology Application and Lecturer Performance in Private Higher Education

Authors

  • Nur Nadiah Saiman Faculty of Business Management Universiti Teknologi MARA Cawangan Shah Alam Selangor,Malaysia
  • Norzaidi Mohd Daud Faculty of Business Management Universiti Teknologi MARA Cawangan Shah Alam Selangor,Malaysia
  • Nordayana Zulkifli Faculty of Business Management Universiti Teknologi MARA Cawangan Negeri Sembilan Negeri Sembilan,Malaysia

Keywords:

technology readiness, technology application, lecturer's performance

Abstract

The purpose of this study is to investigate the effects of readiness on technology use and how it affects lecturer performance in private higher education institutions. Due to the technology and digitalization, the increasing integration of digital tools and platforms in higher education will explore how technology influences teaching effectiveness and overall performance has become essential. The key variables in this research including the lecturer’s performance, technology application and technology readiness. A feasibility study was conducted, and several literatures related to the effect of technology application on lecturer’s performance were analyzed. A quantity approach will be adopted utilizing a survey method to collect primary data from lecturer in private university. This study provide significant insights into the relationship between technology readiness, the application of technology, and lecturer performance in private higher education institutions.The study contributes to the growing body of literature on educational technology and provides a framework for further research on this critical topic in the context of higher education. Moreover, this study highlighting the importance of continuous professional development and training for lecturers to keep up with technological advancements and enhance training programs for technological proficiency in future.

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Published

31-10-2024

How to Cite

Saiman, N. N., Mohd Daud, N., & Zulkifli, N. (2024). The Effect of Readiness on Technology Application and Lecturer Performance in Private Higher Education. Advances in Business Research International Journal, 10(2), 98–103. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4646

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