FACTORS INFLUENCING MILLENNIALS’ INTENTION TO ACCEPT E-WALLET IN KLANG VALLEY, MALAYSIA

Authors

  • Muhammad Syafiq UNITAR International University
  • Normaziah Che Musa UNITAR International University
  • Yeong Shen Chuah UNITAR International University
  • Saan Chieng Hii UNITAR International University
  • Hui Yun Lee UNITAR International University
  • Norliyana Ab. Ghani UNITAR International University
  • Nurul Syakirah Zokri UNITAR International University

Keywords:

e-wallet, cashless transaction, mobile payment, millennials,, personal innovativeness, social influence, perceived compatibility, facilitating conditions, behavioural intention

Abstract

 

 The objective of the research is to study the factors affecting millennials’ intention to accept e-wallet in Klang Valley, Malaysia. It would investigate the link between personal innovativeness, social influence, perceived compatibility and facilitating conditions with behavioural intention. The result of the study will contribute to the understanding of the factors that influence millennials’ acceptance of e-wallet. Convenience sampling is used in this study, as samples are selected depending on the availability and willingness of respondents to provide feedback. 774 responses were collected through questionnaires distributed using google forms. This research has excellent internal consistency and dependability of the variables analysed. The result found that there are significant relationships between millennials’ intention to accept e-wallets with personal innovativeness, social influences, perceived compatibility and facilitating conditions. 

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Published

2024-12-22

Issue

Section

BUSINESS MANAGEMENT