Image Analysis in Visual Anthropology Photography: The Biddy’s Photo

Abstract

Visual anthropology is the study of humans such as through photographs. Although when appreciating how culture is represented visually and when understanding visual concepts, it is not uncommon but rarely used to recognize culture. The primary purpose of this research is to empirically analyse the concept of visual anthropology in culture employing photography as a medium. This study utilises photography as a cultural signal to explore the significance of visual preservation in culture. In addition, this study’s theoretical framework is based on Terry Barrett’s theory of interpreting photographs. Furthermore, this study analyses the photographs from The Biddy’s Photo using a descriptive analysis of photographs as the predominant method of data gathering and utilising the 12 characteristics of a merit image by the Professional Photographers of America, PPA. The outcomes of this research will have a significant influence on the way the public in general perceives the value of cultural photography preservation, visual anthropology, as well as other visual domains relevant to this research, including photography, visual culture, and therefore more. Is it fundamental to comprehend the significance of cultural preservation, particularly when marginalised cultures lack visual representation, as is the situation with certain communities? If predicated on the concept of visual anthropology, photography should be more objective and meaningful in any field of visual and cultural studies.