IMPROVING BRAND RECOGNITION AND ATTRACTIVENESS FOR BIODEGRADABLE PHONE CASES: CICLO CASE BRAND IN 2024

Abstract

This study examines strategies to enhance brand visibility and consumer appeal for biodegradable phone cases, focusing on Ciclo Case, a Malaysian company that specialises in sustainable alternatives that replace conventional plastic cases. The study is to establish Ciclo Case as a top brand in the expanding market for sustainable products by addressing significant problems such as poor branding, limited product variety, and ineffective marketing. Using quantitative methodologies, data collected from 105 respondents aged 18–30 highlight consumer awareness, design preferences, and the importance of environmental sustainability in purchasing decisions. The results indicate the significance of appearance, usefulness, and efficient marketing while exposing a notable knowledge gap about biodegradable phone cases. Recommendations include rebranding with a strong identity, diversifying product designs, and launching targeted marketing campaigns to communicate the environmental benefits. By embracing Sustainable Development Goals (SDGs 11 and 13), Ciclo Case may take the lead in minimising plastic waste and attracting environmentally conscious customers. This study emphasises how important branding, creative design, and education are to influencing consumer behaviour and making sustainable decisions.