MOTIVATION FACTORS TO INVOLVE IN SPORTS VOLUNTEER AMONG STUDENTS: THE CASE OF UNIVERSITY OF MALAYA (UM)
Keywords:
volunteer, sports volunteer, motivation, sports event, sports activityAbstract
Volunteers are a vital human resource at any sporting event, and numerous experiments have been
undertaken to clarify the motivation factors of volunteers in multiple situations. Although numerous
studies have identified various volunteer motivational factors on human service in general, little study
has attempted to conducted volunteer motivational study at sporting events. The purpose of this study
is to identify the main factor that motivates students in joining sports volunteer activity and to identify
the different factors between the gender that motivate them to take part in sports volunteer activity. The
research data were gathered from 496 students of the University of Malaya (UM) who are directly been
involved in sports volunteer activity by using the Volunteer Motivation Scale for Sporting Event (VMS
ISE) with a total of 29 items from seven factors: expression of value, patriotism, career orientation,
interpersonal contact, personal growth, extrinsic reward and love of sport. The result showed that the
most respondent were female students (58.5%) compared to male students (41.5%). Students revealed
that expression of values is the factor that better predicted the level of voluntary motivation (M= 6.34)
and the lowest (M=5.41) goes to the factor of extrinsic reward. The Mann-Whitney analysis is used to
identify motivation factors to be involved in sports activity between gender. The results also indicated
that gender had significant effect with a p-value is p<0.05 is the factors of love of sport, extrinsic reward,
expression of value, and career orientation. The theoretical and functional effects of these studies are
discussed in more detail. The implication not only benefits to the volunteer itself but also towards
volunteer organizations will next have a better management process as this research gives additional
knowledge for them to plan, organize, lead and control the sport volunteer event appropriately.
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