Vol. 12 No. 1 (2026): May Issue

Articles

• Persuasive Strategies in Multimodal Digital Airline Marketing: A Discourse Analysis of AirAsia’s 2025 Promotional Banners

  Sheema Liza Idris, Mirrah Diyana Maznun , Nur Hazirah Mohd Fuat, Nurshahirah Azman, Noor Fazzrienee JZ Nun Ramlan

  1 - 19

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• Bank Capital across HIMI Economies over Three Decades: When Profitability Meets the Cycle

  Nur Syahirah Rokeman, Nur Hazimah Amran, Wahida Ahmad, Sarah Nursaadah Mohd Zameri, Nor Hazirah Mohamad Shukri

  20 - 39

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• Business Climate and Domestic Investment in Low-Income Countries in Africa

  Usman Alhaji Usman, Bilkisu Abubakar, Salihu Ndagi

  40 - 55

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• The Conventional vs. Bioplastic Supply Chain Dichotomy: A Systematic Review and Research Agenda

  Ayoub Danka, Shatina Saad

  56 - 65

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• What Matters Most for Customer Satisfaction in TikTok Shop? Evidence from Malaysian Online Consumers

  Noor Azzah Said, Syukrina Alini Mat Ali, Noor'ain Mohamad Yunus, Sri Fatiany Abdul Kader Jailani

  82 - 91

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