Young Malaysian Muslims' online shopping intention and behaviour

Abstract

The internet's commercialization in 1991 marked the beginning of e-
commerce, with online shopping rapidly growing among Malaysians,

especially the young. The aim of this study is to explain the online
shopping intention and behaviour of young Muslim consumers in
Malaysia. An online survey was used to collect data from a convenience
sample of young Muslims with prior online shopping experience. A
regression analysis was conducted to analyse the data. The results show
that security and safety and loyalty are the factors that influence online
shopping intention, while attitude, trustworthiness, and marketing
information do not. Online shopping intention has also been shown to
be a predictor of online shopping behaviour. This study contributes to
theory while highlighting practical implications for academics and
practitioners in the fields of marketing, consumer behaviour, and online
shopping.