The Role of Digitalization in Enhancing the Competitiveness of Halal MSMEs in Indonesia
DOI:
https://doi.org/10.24191/jhsmr.v2i2.9818Keywords:
BPJPH SIHALAL, Digital Payment, Halal MSMEs, Marketplace, MSME DigitalizationAbstract
This study aims to analyze the level of digital technology utilization among halal MSMEs in Indonesia and the factors that influence the low adoption of certain digital platforms. Based on survey findings, the use of digital technology among halal MSMEs shows considerable variation. Digital payment is the most widely used technology, with an adoption rate of 93%. This indicates that MSME actors have become increasingly accustomed to cashless transactions, in line with the digitalization programs promoted by Bank Indonesia and the Ministry of Cooperatives and SMEs in the post-pandemic period. Meanwhile, the utilization of marketplaces and social media shows the same percentage, namely 34%. These two channels serve as primary platforms for marketing halal products due to their ease of use, low cost, and broad market reach. On the other hand, the use of personal websites remains below 10%, and the utilization of the BPJPH SIHALAL system reaches only 5%. These low figures indicate that the digital literacy of MSMEs is still uneven, particularly for technologies that require higher technical skills or involve more complex administrative processes. These findings also reinforce government reports that highlight the need for enhanced digital assistance, particularly in the aspect of halal legality through the SIHALAL system. Overall, this study emphasizes the importance of more targeted assistance strategies so that halal MSMEs can optimally utilize digital technology to improve competitiveness and market access.
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Sundari, Rina. 2024. “Peranan Digital Marketing Dalam Mencapai Efisiensi Usaha Pelaku Usaha Mikro , Kecil Dan Menengah ( UMKM ).” 3(3):109–14.
Widya Herminingsih. 2023. 4 Reasons the Halal Food Industry Is Booming – The Islamic Economist.
Abdullah, Moha Asri. 2020. “GLOBAL HALAL INDUSTRY : REALITIES AND.” 5(1):47–59.
Adinugraha, Hendri Hermawan, Muhammad Khoirul Fikri, and Rizky Andrean. 2024. “Halal Industry , Digital Economy , and Creative Economy : Challenges and Opportunities for MSMEs in Indonesia.” 6(2):155–82. doi:10.21580/jiemb.2024.6.2.23588.
Amalia, N., Wati, R., Putri, B., & Mairiza, D. 2023. “Eksistensi Prinsip Ekonomi Mikro Islam Terhadap Keberlanjutan Usaha Mikro Di Era Digitalisasi.”
Amalia, Euis, and Muhammad Maksum. 2025. “JIEFeS.” 6(1):187–204.
Baskara, Ika. 2022. “Strategi Bisnis Usaha Mikro Kecil Dan Menengah (Umkm )Pada Era New Normal.” Jurnal Abdimas 8(04):241–50.
BI. 2023a. BI_ Sertifikasi Halal UMKM-Digitalisasi ZISWAF Dorong Ekonomi Syariah - ANTARA News.
BI. 2023b. Digitalisasi Dan Inklusi Keuangan Optimalisasi Pengembangan Eksyar Wilayah Jawa.
BPJPH. 2022. BPJPH_ Daftar Sertifikasi Halal Hanya Di SIHALAL _ Nasional _ Kementerian Agama RI.
By, Produced, Partnership With, and Supported By. 2023. “State of the Global Islamic Economy Report.”
Conrad Hackett. 2025. Religion - Research and Data from Pew Research Center. jakarta.
DinarStandard. 2023.
Direktorat Jenderal Strategi Ekonomi dan Fiskal - Ekonomi Halal sebagai Sumber Pertumbuhan Inklusif dan Berkelanjutan. 2023.
ekon.go.id. 2021. UMKM Halal Go-Digital Untuk Tingkatkan Perekonomian Nasional Dan Kesejahteraan Masyarakat - Kementerian Koordinator Bidang Perekonomian Republik Indonesia. jakarta.
Fauziah, Zahwa, and Hamdan Ardiansyah. 2025. “Optimalisasi E-Commerce Syariah Dalam Mendukung Digitalisasi UMKM Halal : Tinjauan Literatur.” 9:14809–16.
Februari, Edisi. 2022. “Fokus : Sinergi Pemberdayaan UMKM.” (1).
Federatio, Rica. 2017. “The Inclusive Growth and Development Report 2017.” (Idi).
Hakim, Muhammad Fajrul. 2024. “Studi Library Research : Penguatan Ekosistem Halal Value Chain Di Indonesia Untuk Industri Halal Global.” 4(4):2227–38.
Hariani, Danarti, Program Studi Manajemen, Universitas Mohammad, and Husni Thamrin. 2024. “Penerapan Model Triple Helix Bagi Pengembangan UMKM Halal Food Indonesia Abstrak Data Tersebut , Dapat Dilihat Bahwa Muslim Nusantara Merupakan Potensi Dan Islam Yang Kuat , Maju , Dan Makmur . Makanan Halal ( Halal Food ). Kesadaran Itu Terlihat Dari Konsumsi Atas Makanan Tahun 2022 , Mengungkapkan Pada Indikator Ekonomi Syariah , Indonesia Berhasil.” 5(1):1–14.
Iman Ali Liaqat. 2023. The State of the Global Islamic Economy 2023_24 Report _ Salaam Gateway - Global Islamic Economy Gateway.
ISEF. 2022. Memahami Pasar Halal Di Tingkat Global - Indonesia Sharia Economic Festival. jakarta.
Islam, Universitas, and Bunga Bangsa. 2025. “Peran Fintech Syariah Dalam Pemberdayaan UMKM Halal Di Era Ekonomi Digital.” 4(6):2743–53.
Islam, Universitas, Negeri Syarif, and Hidayatullah Jakarta. 2024. “Analisis Potensi Digital Marketing Pada UMKM Industri Halal.” 7:166–77.
Julian, Fajar Azhari, Novianti Rachmayani, and Irwan Aufi. 2025. “Blockchain and AI Integration in Halal Supply Chains : Toward a Trusted Digital Ecosystem.” 4(3):3229–38.
Julianti, Shofia Rizka, and Agung Fatwanto. 2025. “Analysis of the Application of Artificial Intelligence ( AI ) in Halal Product Supply Chain Management : A Systematic Literature Review.” 6(1):7–13.
Junita, Dewi. 2024. “PENGARUH PENGGUNAAN MEDIA SOSIAL DAN PEMASARAN.” 21(2):330–37.
Keagamaan, Jurnal Kebijakan. 2023. “RELIGIOUS POLICY INDONESIA : STUDI PEMODELAN KINERJA.” 2(September):345–82.
Kinerja, Laporan, and Kementerian Komdigi. 2024. “Komdigi.Go.Id.”
KNEKS. 2022. KNEKS Terus Dorong Digitalisasi Untuk Kuatkan Rantai Nilai Halal - ANTARA News. Bandung.
Kuncorosidi, Kuncorosidi, Maya Aditya, Syauqy Maulana Harbi. 2024. “LITERATUR STUDY OF BLOCKCHAIN TECHNOLOGY IN THE HALAL SUPPLY CHAIN _ JPSAM (Journal of Public Sector Accounting and Management).”
M. Junaidi. 2023. UMKM Hebat, Perekonomian Nasional Meningkat.
MarkNtel Advisors LLP. 2025. Halal Food Market Size, Share, Trends & Forecast [2030].
Mejova, Yelena, Youcef Benkhedda, and Yelena Mejova. 2017. “# Halal Culture on Instagram.” (30):1–15.
Oktaviana, Tri Cahya. 2025. “Potensi Industri Halal Dalam Meningkatkan Ekonomi Digital : Studi Kasus Pada Shopee Barokah.” 4(1):133–40.
Rahman, Mahfujur, Mohd Shahril, Ahmad Razimi, Ahmad Shabudin, and Ariffin Norkhairiah. 2024. “Discover Sustainability Navigating Moral Landscape : Islamic Ethical Choices and Sustainability in Halal Meat Production and Consumption.” Discover Sustainability. doi:10.1007/s43621-024-00388-y.
Riani, Ririn, Ihsanul Ikhwan, and Aam Slamet Rusydiana. 2025. “Integrating Technological Innovation in the Halal Industry : An Analysis Using PRISMA.” 11(1):61–79. doi:10.20885/JEKI.vol11.iss1.art5.
Sundari, Rina. 2024. “Peranan Digital Marketing Dalam Mencapai Efisiensi Usaha Pelaku Usaha Mikro , Kecil Dan Menengah ( UMKM ).” 3(3):109–14.
Widya Herminingsih. 2023. 4 Reasons the Halal Food Industry Is Booming – The Islamic Economist.
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