The Role of Technology in Promoting Sustainable Culture Heritage Tourism in Jiangxi, China

Authors

  • Zhou Shiwan School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia
  • Raja Norashekin Raja Othman School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia
  • Ahmad Nazrin Aris Anuar School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia
  • Wong Tongyun School of Fine Arts and Design, Heze University, Heze, 274015 Shandong, China

DOI:

https://doi.org/10.24191/bej.v22iSI.5471

Keywords:

VR Technology, Sustainable Development, Culture Heritage Tourism

Abstract

The application of Virtual Reality (VR) technology promotes the production of distinguishing qualities and focus places, successfully increasing the confluence of culture heritage tourism and technology. Through the smooth blending of cultural content and technology innovations, this integration makes it possible to effectively spread Jiangxi's story. The research established an analytical framework for the successful deployment of VR technology in culture heritage tourism. The objective is to enable the sustainable integration of culture heritage tourism by concentrating on three (3) specific types: still VR, video VR, and game VR. The research examined the potential role of VR in promoting the sustainable development of culture heritage tourism in Jiangxi Province of China, using the Nanchang August 1st Memorial Hall as a case study. First, the statistics resources and development status of culture heritage tourism resources in Jiangxi were studied. Then, through the investigation of the Nanchang August 1st Memorial Hall, found the use of VR technology to enhance the experience of culture heritage tourism in Jiangxi Province, which could primarily be attributed to three (3) key factors, including widespread, considered beneficial and enhance the rate of active second visits. The role of technology in promoting sustainable culture heritage tourism in Jiangxi Province, China.

Author Biographies

Zhou Shiwan, School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia

Zhou Shiwan, is a lecturer at Jiangxi University of Software Professional Technology in Nanchang, Jiangxi Province, China. She holds a Senior Interior Designer Certificate, an Intermediate Engineer Certificate, and an Intermediate Landscape Designer Certificate. Her main research activities are in designing and protecting cultural heritage tourism. She has conducted research projects in these areas, such as provincial-level science and technology projects, provincial-level humanities and social sciences projects, and aesthetic education teaching research projects. She can be reached through her email at 649792703@qq.com.

Raja Norashekin Raja Othman, School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia

Raja Norashekin Raja Othman holds a PhD in Town Planning. With over 20 years of experience as a lecturer in urban planning, her speciality is in urban planning and tourism planning, strongly focusing on heritage conservation. She has published various research papers in her field and actively supervises PhD students conducting studies related to her expertise. Her academic contributions and research efforts aim to enhance sustainable urban development and the conservation of cultural heritage within tourism and planning frameworks. Dr. Raja Norashekin can be contacted via email at
Rnora747@uitm.edu.my.

Ahmad Nazrin Aris Anuar, School of Architecture and Interior Architecture, College of Built Environment, Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus. 42300 Bandar Puncak Alam, Selangor, Malaysia

Ahmad Nazrin Aris Anuar holds a PhD. His primary research focus is Park design and management, and he has made significant contributions to this field through numerous publications. Dr Ahmad Nazrin Aris Anuar can be contacted via email at nazrinaris@uitm.edu.my.

Wong Tongyun, School of Fine Arts and Design, Heze University, Heze, 274015 Shandong, China

Wang Tongyun, is currently a Ph.D. candidate at UiTM in Malaysia, specialising in Built Environment. She has published several papers, including those indexed by Web of Science (WoS), and has authored selected monographs. During her tenure at the School of Fine Arts and Design, Heze University, China, she served as the Head and faculty member of the Environmental Design programme. She has led and participated in over 10 research projects and was in charge of the top-tier course Rural Landscape Design. Wang has designed and supervised over 50 rural landscape and interior design projects. She can be reached at wangty986@gmail.com.

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Published

23-08-2025

How to Cite

Shiwan, Z. ., Raja Othman, R. N. ., Anuar, A. N. A. ., & Tongyun, W. . (2025). The Role of Technology in Promoting Sustainable Culture Heritage Tourism in Jiangxi, China. Built Environment Journal, 22(SI). https://doi.org/10.24191/bej.v22iSI.5471

Issue

Vol. 22 No. SI (2025): Built Environment Journal

Section

Articles

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Copyright (c) 2025 Zhou Shiwan, Raja Norashekin Raja Othman, Ahmad Nazrin Aris Anuar, Wong Tongyun

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