Vol. 8 No. 2/SI (2024)

Articles

• Digital Printing in Art: Enhancing Narrative and Expression on Contemporary Works

  Muhammad Yusuf Masod*

  1-8

  • Pdf

• Contrasting Realities: Italian Advertisements and Non-Sexist Linguistic and Social Norms

  Piermauro Catarinella*, Suhardi Kram, Omar Colombo, Muhammad Alhakeem Husain

  9-24

  • Pdf

• Naxi Ethnic Group's Seven-Star Sheepskin Shawl: A Semiotic Analysis

  Liu Chang*, Mat Redhuan Samsudin, Zou Yuwen

  25-36

  • Pdf

• Computer Augmented Reality Model-Based Interactive Teaching System for Chinese Line Drawing CAD

  Yang Yawen, Valerie Michael, Shahriman Zainal Abidin*

  37-47

  • Pdf

• The Influence of TikTok Marketing on Consumer Purchase Intention among Students

  Nurazree Mahmud*, Ahmad Mirza Nabil Yaakob, Nurul Ain Abd Majid, Nur Afrina Nurulzlan, Nur Husnina Khairi, Raja Nur Nabilah Balqis Raja Azhar

  48-56

  • Pdf

• Exploring the Power of Visual Aesthetics in Advertising

  Wan Kalthom Yahya*, Geetha Muthusamy, Roszi Naszariah Nasni Naseri, Faiza Rostam Affendi

  57-67

  • Pdf

• Packaging Features and Purchasing Decisions: Strengthening the Local Home-Based Products

  Nurul Hidayana Mohd Noor*, Amirah Mohamad Fuzi

  68-79

  • Pdf

• A Conceptual Framework of the Influence of Packaging Design on Purchase Intention

  Roszi Naszariah Nasni Naseri*, Maryam Mohd Esa, Wan Kalthom Yahya, Geetha Muthusamy, Roslinawati Ibrahim, Zurairah Jais

  80-87

  • Pdf

• Analyzing Irrational Purchase Decision on Aesthetic Packaging: The Moderating Role of Emotional Appeal

  Geetha Muthusamy*, Roszi Naszariah Nasni Naseri, Wan Kalthom Yahya

  88-94

  • Pdf

• Sustainable Fashion Design: A Review and Perspective

  Jinyue Hou, Xinyue Wang, Sidian Yao Yao, Asliza Aris*

  95-104

  • Pdf

• The Cultural Significance of Malay Woodcarving Motifs: A Case Study of Rumah Warisan Hajah Kundur

  Juliana Adlin Ahmad*, Arba’iyah Ab Aziz, Mohamad Kamal Abd. Aziz

  105 -118

  • Pdf

• Aesthetic Packaging and Purchase Intention

  Aifa Rozaini Mohd Radzol* , Suchi Hassan, Ida Fatihah Che Shalifullizam, Nik Zirwatul Fatihah Ismail

  119-125

  • Pdf

• Malay Royal Clothing: Tenggarung Fabric from the Socio-Cultural Angle of Malay Pakaian Diraja Melayu: Kain Tenggarung dari Sudut Sosio Budaya Melayu.

  Mohd Jamil Muhamad Amin , Arba’iyah Ab Aziz*, Nor Azlin Hamidon, Inda Murni Hairul Anuar

  126-135

  • Pdf