HOW PRIVATE SECTOR REMAINS SUSTAINABLE DURING PANDEMIC COVID-19? A CASE STUDY IN MALAYSIA
Keywords:
motivational factors, work environment, extrinsic benefits, autonomy, transparencyAbstract
The pandemic Covid-19 had been recognized to give a dramatic impact to the health and economic
growth of the world. By having an unsecured capital operation to face the challenges, it is hard for the
private sectors specially to keep sustained in the industry for the long term. With that, the aim of this
study is to identify the impact of motivational factors towards the job sustainability among the private
sector employees in Malaysia during the pandemic Covid-19. The motivational factors were divided
into work environment, extrinsic benefits, autonomy, and transparency. Based on the survey to the 52
respondents with the multiple regression analysis, it showed that all the independent variables have a
significant impact to the job sustainability. The result of this study helped the managers of the private
sectors identifying the contributing motivational factors to ensure the job sustainability during the
pandemic. The Government can structure an initiative to help the private sector employers having a
secure economic growth in the unprecedent situation. By having an enriched analysis on the
motivational factors to the job sustainability especially in the private sectors, it will be contributed to
the body of knowledge. It is hoped that the future study can develop the variables to be examined in the
job sustainability and make a comparison between public and private sectors.
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