e-Academia Journal

Articles

• Application of the Marketing Mix by Small Business A Focus Group Analysis of B40 Mumpreneurs

  Amirah Mohamad Fuzi, Nurul Hidayana Mohd Noor

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• Terengganu's Tourism Industry: An analysis of its competitiveness from 1996 to 2020

  Noor Zatul Iffah Hussin, Zatul Iffah Mohd Fuza, Siti Falindah Padlee, Fathilah Ismail, Roslina Ismail

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• Financial Literacy, Access to Finance and Financial Performance of Youth-led Small and Medium-sized Enterprises (SMEs): Evidence from Gulu City, Uganda

  Kizito Emmanuel Nyeko, Mung Ling Voon, Ngui Kwang Sing, Lim Tze Yin

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• “I am not afraid to try this food!” Determinants of Tourists' Risk Acceptance, Willingness-to-Try and Insights for Enhancing Food Tourism Strategies in Perhentian, Terengganu, Malaysia.

  Wan Hafiz Wan Zainal Shukri, Dr. Siti Nur'Afifah , Fathilah Ismail, Nik Hafizah Nik Ubaidillah

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• Safe Bites on the Streets: An Analysis of Food Safety and Hygiene Among Shah Alam's Street Food Vendors

  Muhammad ‘Arif Aizat Bashir, Sarah Zaihan, Shahrool Rezza Salim, Mohamed Syazwan Osman, Juliana Siregar

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• Customer Intention on Service Robots’ Technology in the Hospitality Industry A Study in Kuala Lumpur

  Dylan Orson Chius, Nasreen Natasha Bt Abd Razak, SARA NABILA BINTI ISMAIL, AINNIN SOFEA AZEMAN

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• Student’s Motivations Affecting Career Intention in Hospitality Industry

  Maisarah Abdul Hamid, Fauziah Dearaman, Khairunnisa Farhani Taufik Hafiran , Ain Syaqeerah Alya Abdul Hafiz

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• The Relationship between Workload and Job Performance in Private Higher Education Institutions: A Case Study in Kolej Poly-Tech MARA, Northern Malaysia

  Muhamad Nasrullah Zamri, Wan Asri Wan Ab. Aziz , Nor Tasnim Syahera Rasak , Muhammad Hafiz Suhaimi

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• Factors Affecting Customer Satisfaction Among Local Tourists Towards 3-Star Hotels in Kuala Lumpur

  MOHD HAZRIN IMAN NOORKHIZAN, AZLINA SAMSUDIN, WAN NOR BAYAH WAN KAMARUDIN, MUHAMMAD FAHMY IZZALMAN FAUZI, MOHAMMAD FITRI ZAINUDDIN, EIZAZ FAKHRULLAH ABD RAZAK

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• From Crumbs to Clicks: The Role of Product Attributes in Online Consumers’ Purchase Intention for Bakery Products

  Muhammad ‘Arif Aizat Bashir, Aina Syazwani Muzafar Shah, Sperico Michael Alden, Mohd Salehuddin Mohd Zahari, Feri Ferdian

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• A Study on Factors that Lead to Adoption of Cryptocurrency in Malaysia

  Jaida Najihah Jamidin, Luqman Alhakim Rozaimi, Muhammad Firdaus Mohd Radi

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• The Impact of Facebook Marketing on Customer Purchase Intention in Mid-Scale Restaurants: A Study in Gujranwala, Pakistan

  Nurul Firdaus Sikandar Hayat , Nurnajihah Ahmad Kamal, Tajulurrus Mohammad

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• The Role of Employee Well-Being and Work Resilience in Supporting Career Satisfaction

  Puji Asmanto, Olivia Fachrunnisa

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