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Vol. 13 No. 2 (2024)
Vol. 13 No. 2 (2024)
DOI:
https://doi.org/10.24191/eaj.v13i2
Published:
29-11-2024
Full Issue
TABLE OF CONTENTS
Articles
The Impact of Facebook Marketing on Customer Purchase Intention in Mid-Scale Restaurants: A Study in Gujranwala, Pakistan
Nurul Firdaus Sikandar Hayat , Nurnajihah Ahmad Kamal, Tajulurrus Mohammad
PDF
The Role of Employee Well-Being and Work Resilience in Supporting Career Satisfaction
Puji Asmanto, Olivia Fachrunnisa
PDF
Application of the Marketing Mix by Small Business
A Focus Group Analysis of B40 Mumpreneurs
Amirah Mohamad Fuzi, Nurul Hidayana Mohd Noor
PDF
Terengganu's Tourism Industry: An analysis of its competitiveness from 1996 to 2020
Noor Zatul Iffah Hussin, Zatul Iffah Mohd Fuza, Siti Falindah Padlee, Fathilah Ismail, Roslina Ismail
PDF
Financial Literacy, Access to Finance and Financial Performance of Youth-led Small and Medium-sized Enterprises (SMEs): Evidence from Gulu City, Uganda
Kizito Emmanuel Nyeko, Mung Ling Voon, Ngui Kwang Sing, Lim Tze Yin
PDF
“I am not afraid to try this food!” Determinants of Tourists' Risk Acceptance, Willingness-to-Try and Insights for Enhancing Food Tourism Strategies in Perhentian, Terengganu, Malaysia.
Wan Hafiz Wan Zainal Shukri, Dr. Siti Nur'Afifah , Fathilah Ismail, Nik Hafizah Nik Ubaidillah
PDF
Safe Bites on the Streets: An Analysis of Food Safety and Hygiene Among Shah Alam's Street Food Vendors
Muhammad ‘Arif Aizat Bashir, Sarah Zaihan, Shahrool Rezza Salim, Mohamed Syazwan Osman, Juliana Siregar
PDF
Customer Intention on Service Robots’ Technology in the Hospitality Industry
A Study in Kuala Lumpur
Dylan Orson Chius, Nasreen Natasha Bt Abd Razak, SARA NABILA BINTI ISMAIL, AINNIN SOFEA AZEMAN
PDF
Student’s Motivations Affecting Career Intention in Hospitality Industry
Maisarah Abdul Hamid, Fauziah Dearaman, Khairunnisa Farhani Taufik Hafiran , Ain Syaqeerah Alya Abdul Hafiz
PDF
The Relationship between Workload and Job Performance in Private Higher Education Institutions: A Case Study in Kolej Poly-Tech MARA, Northern Malaysia
Muhamad Nasrullah Zamri, Wan Asri Wan Ab. Aziz , Nor Tasnim Syahera Rasak , Muhammad Hafiz Suhaimi
PDF
Factors Affecting Customer Satisfaction Among Local Tourists Towards 3-Star Hotels in Kuala Lumpur
MOHD HAZRIN IMAN NOORKHIZAN, AZLINA SAMSUDIN, WAN NOR BAYAH WAN KAMARUDIN, MUHAMMAD FAHMY IZZALMAN FAUZI, MOHAMMAD FITRI ZAINUDDIN, EIZAZ FAKHRULLAH ABD RAZAK
PDF
From Crumbs to Clicks: The Role of Product Attributes in Online Consumers’ Purchase Intention for Bakery Products
Muhammad ‘Arif Aizat Bashir, Aina Syazwani Muzafar Shah, Sperico Michael Alden, Mohd Salehuddin Mohd Zahari, Feri Ferdian
PDF
A Study on Factors that Lead to Adoption of Cryptocurrency in Malaysia
Jaida Najihah Jamidin, Luqman Alhakim Rozaimi, Muhammad Firdaus Mohd Radi
PDF