Business Simulation as Experiential Learning: Assessing Its Impact on Students’ Employability Readiness and Learning Outcomes in Retail Management Education
DOI:
https://doi.org/10.24191/aej.v12i1.13991Keywords:
Entrepreneurship Education, Application-Oriented Universities, Strategic Recommendations, ImplementationAbstract
This study investigates the impact of business simulation participation on students’ employability and learning outcomes in the Diploma in Retail Management programme. The research applies a quantitative descriptive design involving 70 students from two cohorts who actively participated in a semester-long retail simulation practical. Data were collected using a structured questionnaire consisting of five key constructs: knowledge, practical skills, soft skills, values and professionalism, and employability readiness. Descriptive and inferential analysis were conducted using SPSS to examine the relationships between simulation engagement and student outcomes. Findings reveal that simulation-based learning significantly enhances students’ practical understanding, problem-solving ability, teamwork, and confidence in retail operations. Regression results showed that Values & Professionalism (β = 0.672, p <.001) and Soft Skills (β = 0.317, p < .05) were the strongest predictors of employability readiness. The study provides evidence that simulation activities serve as an effective experiential learning tool, aligning academic outcomes with industry expectations.
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Copyright (c) 2026 Nurul Ashikin Md Taib, Ruzimas Ayu Razali, Nor Alwani Abd Wahab
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