A Review Of Factors Influencing The Adoption Of Greenwashing In Management Accounting
DOI:
https://doi.org/10.24191/aej.v10i2.14232Keywords:
Adoption of Greenwashing, Coercive Pressure, Normative Pressure, Mimetic Pressure, and Crisis of Confidence.Abstract
Greenwashing is a practice when businesses deceive customers about how green they are or the
environmental advantages of an item or service, by deploying green marketing strategies to get an
edge on the competition and attract clients who care about the environment. However, certain green
marketing claims, or practising "greenwashing, do not accurately represent how companies act
about the environment. An awareness of the variables affecting the adoption of greenwashing
techniques in various nations. Since the word "greenwash" was coined, references have been more
prevalent in literature, with a dramatic rise in publications. The institutional mechanisms—mimetic
pressures, normative pressures, and coercive pressures—that will affect the adoption of greenwash
practices in management accounting are examined in this essay, together with the current crisis of
confidence.
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