Vol. 12 No. 2 (2026): July Issue

DOI: https://doi.org/10.24191/aej.v12i2

Published: 31-07-2026

Articles

Rural Community Entrepreneurship: A Case of Kampung Sungai Kubang Badak Mangrove Langkawi Geopark

Mohamad Niza Md Nor, Farah Lina Azizan, Shafiq Shahruddin, Nurwahida Fuad, Noor Hafizha Muhamad Yusuf, Jamil Tajam

1-10
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Perceptions and Challenges in Commercialising Underutilised Crop Derived Products among B40 Women Entrepreneurs in Malaysian Urban Food Enterprises

Advina Julkifle, Hilda Hussin, Susan Azam-Ali, Sze Pheng Ong, Shi Hui Cheng, Nurul‘Ain Azizan, Yin Sze Lim, Anita Chakrabarty

11-28
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Implementation of International Mobility Programs for Fostering Students’ Entrepreneurial Mindset: An AI-Assisted Review

Zulnaidi Yaacob, Preeti Nair

29-40
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Assessing the Impact of the Educators Mentorship Pedagogy (EMP) on Sales Performance Among Diploma-Level Students

Ahmad Syahmi Ahmad Fadzil, Ainol Mardhiyah Rahmat; Nor Insyirah Mohsin; Nor Zubaidah Nor Abashr, Muhammad Zulqarnain Abd Jalal

41-54
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A Review on Entrepreneurial Opportunities; Connecting Countries Through the New Silk Road

Sharifah Zannierah Syed Marzuki, Victor Novianto

55-63
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A Pilot Study on Hospitality Students’ Entrepreneurial Intention in Malaysia

Nur Azah Farhana Mohamed Fadzil, Mohd Raziff Jamaluddin, Faradewi Bee A. Rahman, Koe Wei Loon

64-77
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Exploring Malaysian Grassroots Innovator Behaviour in Product Development Practices

Fandi Ahmad Syah Amir Syah, Khairul Aidil Azlin Abd Rahman, Mohd Yazid Mohd Yunos, Mohamad Fakri Zaky Jaafar

78-96
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AI-SME Readiness in ASEAN: A Coupling Coordination Analysis of Digital Capacity and Entrepreneurial Support Systems

Zhang Juan, Choo Wei Chong, Yee Choy Leong, Lin Yihuan

97-114
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TOE Factors, AI Marketing Adoption, Knowledge Sharing and Business Performance Among Malaysian SMEs: A Conceptual Review

Nur Liyana Johari, Sharifah Zannierah Syed Marzuki, Norulhuda Tajuddin, Nor Hidayatun Abdul Razak

115-124
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From Exposure to Action: Experiential Learning and Entrepreneurial Mindset Development among Industry Webinar Asnaf Entrepreneur

Corina Joseph, Dayangku Ruhayah Awang Bolhan, Saifulrizan Norizan, Siti Maliza Salleh, Susan Hydra Sikayu

125-148
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Examining Cognitive and Social Factors of TVET Enrolment Intention Among Asnaf Youth: Evidence from Institut Kemahiran Baitulmal (IKB), MAIWP

Ahmad Suleiman Salehuddin, Ariff Daniel Azmi, Suzy Yanty Ahmad Rubani, Hamidah Md Yusop, Siti Aishah Hussin

149-168
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Emerging Technology Adoption for Risk Management in Malaysian Manufacturing SMEs: An Integrated TAM–RBV–Institutional Theory Framework

Rethinasamy Veretharajoo, Shishi Kumar Piaralal, Nur Amalina Zulkefli, Santhi Raghavan, Nor Munira Mahmood

168-186
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A Conceptual Framework of Governance Diversity and ESG Adoption in SMEs: Evidence from Emerging Economies

Jaya Kumar Shanmugam, Corina Joseph, Noor Asrafez Jailuddin, Marjan Mohd Noor

187-204
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