KAJIAN TERHADAP BULAN BINTANG: KEPENTINGAN KAWALAN KUALITI DALAM MENINGKATKAN KEPERCAYAAN PELANGGAN
STUDY ON BULAN BINTANG: THE IMPORTANCE OF QUALITY CONTROL IN INCREASING CUSTOMER TRUST
DOI:
https://doi.org/10.24191/5pm77q04Keywords:
Bulan Bintang, Kepercayaan Pelanggan, Nilai Islam, Pengawalan Kualiti, Pengurusan JenamaAbstract
Artikel ini membincangkan kepentingan pengawalan kualiti dalam meningkatkan kepercayaan pelanggan terhadap jenama tempatan, khususnya bagi jenama Bulan Bintang. Kajian ini menggunakan pendekatan metodologi secara kualitatif dengan nilai-nilai yang berpandukan Al-Quran dan Sunnah.Hasil sorotan kajian menunjukkan untuk membina keyakinan pelanggan terhadap produk, pengurusan jenama mestilah berintegrasikan nilai-nilai Islam seperti kejujuran, amanah dan tanggungjawab. Kajian ini juga dilakukan untuk mengenalpasti hubungan antara kepercayaan pelanggan dan pengurusan kualiti yang sistematik melalui sorotan terhadap jurnal yang memfokuskan kepada rekaan pakaian, pengurusan kualiti dari aspek Islam. Rekaan fesyen yang menepati kehendak syariah dan pendekatan Islamik turut memberi impakkepada persepsi pelanggan terhadap kualiti produk. Perkara ini perlulahdititikberatkan untuk mengawal mutu dan menjaga imej jenama Bulan Bintang.Oleh itu, Bulan Bintang perlu mengamalkan pendekatan yang berasaskan nilai Islam dalam pengawalan kualiti bagi mengukuhkan lagi kepercayaan dan kesetiaan pelanggan terhadap jenama.
This article discusses the importance of quality control in increasing customer trust in local brands, especially forthe Bulan Bintang brand. This study uses a qualitative methodological approach with values guided by the Quranand Sunnah. The results ofthe study show that to build customer trust in products, brand management mustintegrate Islamic values such as honesty, trust and responsibility. This study was also conducted to identify therelationship between customer trust and systematic quality management through a review of journals that focuson clothing design, quality management from an Islamic perspective. Fashion design that meets the requirementsof sharia and an Islamic approach also has an impact on customer perceptions of product quality. This should be emphasized to control quality and maintain the Bulan Bintang brand image. Therefore, Bulan Bintang needs toadopt an approach based on Islamic values in quality control to further strengthen customer trust and loyalty tothe brand.
References
Basir, S. A., Ismail, S. H. S., Azmi, I. A. G., Mohamed, H. A., & Kamaruzzaman, S. N. (2019). Nilai-nilai Islam dalam pelaksanaan sistem pengurusan kualiti ISO 9000: kajian kes di Institusi Pengajian Tinggi Malaysia (Islamic values in Quality Management System ISO 9000 implementation: a case study in Malaysia Higher Education Institution). UMRAN - International Journal of Islamic and Civilizational Studies, 6(2), 79–92. https://doi.org/10.11113/umran2019.6n2.320
Hasan, Z., & Haron, M. (2020). Waqf and sustainable development: A model for Malaysia's underprivileged communities. Journal of Islamic Development Studies, 12(1), 89–104.
Hoe, L.C. and Mansori, S. (2018). The Effects of Product Quality on Customer Satisfaction and Loyalty: Evidence from Malaysian Engineering Industry. International Journal of Industrial Marketing, 3(1), pp.20–35.
Kamis, A., Bakar, A. R., Ramlah Hamzah, & Soaib Asimiran. (2013). Keperluan kompetensi Rekaan Fesyen Pakaian (ReFP) dalam industri fesyen. Jurnal Perspektif, 5(2), 60–74.
MalaysiaGazette, W. (2024, February 1). Lepas kualiti dikecam, Bulan Bintang jemput pembeli tak puas hati. https://malaysiagazette.com/2024/02/01/lepas-kualiti-dikecam-bulan-bintang- jemputpembeli-tak-puas-hati/
Mohammad, N., & Mohamad Yasin, R. (2022). Kreativiti Dalam Rekaan Fesyen Dan Pakaian: Tinjauan Sistematik. Jurnal Dunia Pendidikan, 4(3), 316–327. https://doi.org/10.55057/jdpd.2022.4.3.27
Mohamed, H. A.-B., Ab Ghani, A. M., & Basir, S. A. (2015). Nilai-Nilai Sistem Pengurusan Kualiti Islam Berasaskan Al-Quran Dan Integrasi Ilmu Saintifik. Jurnal Syariah, 23(1), 25–52. https://doi.org/10.22452/js.vol23no1.2
Shahrulnizam Muhadi, M. (2020, November 27). Pejabat Mufti Wilayah Persekutuan - Bayan Linnas Siri Ke 231 : Integriti Tonggak Kecemerlangan Tadbir Urus Organisasi. Muftiwp.gov.my. https://muftiwp.gov.my/ms/artikel/bayan-linnas/4635-bayan-linnas-siri-ke-231-integriti
Wahab, S., Rahmat, A., Yusof, M. S., & Mohamed, B. (2016). Organization Performance and Leadership Style: Issues in Education Service. Procedia - Social and Behavioral Sciences, 224(August 2015), 593–598
Zaharuzaman, J., Razali, A. M., & Mustafa, Z. (2016). Hubungan Amalan Pengurusan Kualiti dan Prestasi Organisasi dalam Industri Pembuatan di Malaysia. Jurnal Teknologi, 78(6), 77–83. https://doi.org/10.11113/jt.v78.5825
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Fatin Nabila Zai, Noorul Aisyah Afrina Mohammad Sa’id, Sharifah Zahirah Syed Mohd Thaufik, Nurul Asyikin Azarizam
This work is licensed under a Creative Commons Attribution 4.0 International License.
