Theorizing University Students’ Engagement Behavior in Learning: A Faculty of Business and Management Perspective

Authors

  • Siti Halijjah Shariff Arshad Ayub Graduate Business School Universiti Teknologi MARA, Shah Alam, Selangor
  • Lennora Putit Department of Entrepreneurship and Marketing Studies, Faculty of Business and Management, Universiti Teknologi MARA, Puncak Alam
  • Maliza Delima Kamarul Zaman Department of Management and International Business Faculty of Business and Management

Keywords:

Learning, Engagement, Theory of Planned Behavior, University, Students’ Attitude, Academics’ Influences, Faculty, Perceived Behavioural Control, Knowledge and Skills

Abstract

Engagement studies have been widely researched over the past decade. This theoretical paper highlights the need to examine influential factors such as students’ attitude, academics’ influence, and perceived control on knowledge and skills are affecting students’ engagement behavior in the learning developmental process. The study employs a quantitative research design by using quota-sampling technique. A total of 300 survey questionnaires are to be distributed to undergraduate students from the business and management faculty of a public university. Descriptive and inferential statistical procedures for data analysis would be carried out using both SPSS and Smart PLS-SEM statistical software. This study holds potential contribution towards generation of knowledge in understanding the psychological drives for learning engagement and its behavioral outcomes. By assuring active learning engagement amongst university students, it can attainably assist towards nation building of employable graduates who are knowledgeable, skillful, and resilient upon embracing the Industry Revolution 4.0.

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Published

13-12-2024

How to Cite

Siti Halijjah Shariff, Lennora Putit, & Maliza Delima Kamarul Zaman. (2024). Theorizing University Students’ Engagement Behavior in Learning: A Faculty of Business and Management Perspective. Advances in Business Research International Journal, 6(2), 144–153. Retrieved from https://journal.uitm.edu.my/ojs/index.php/Abrij/article/view/4171