HARNESSING TIKTOK FOR ISLAMIC CROWDFUNDING: A CONCEPTUAL FRAMEWORK FOR DIGITAL DAKWAH AND DONOR ENGAGEMENT
DOI:
https://doi.org/10.24191/jipsf.v7i2.7261Keywords:
TikTok, Crowdfunding, Digital Dakwah, Donor Engagement, Gen ZAbstract
This paper examines TikTok's potential as an innovative platform for enhancing Islamic crowdfunding initiatives by integrating digital dakwah with ethical marketing strategies. In the current digital landscape, short-form video content leads online engagement, and TikTok presents a unique opportunity for Islamic organizations to connect with younger, tech-savvy Muslim audiences. The study offers a conceptual framework rooted in three key theoretical foundations: the AIDA model (Attention, Interest, Desire, Action), Islamic marketing ethics, and social influence theory. These elements collectively guide the creation of authentic, ethically sound, and socially impactful crowdfunding campaigns on TikTok. By harnessing the platform's algorithmic amplification and community-building features, Islamic crowdfunding efforts can achieve increased visibility, build trust and spiritual resonance, and encourage greater donor participation. This paper contributes to the ongoing discourse on digital religiosity and financial technology (fintech) by presenting a strategic model that aligns contemporary marketing tools with Islamic values. Future empirical research is suggested to validate this framework through analysis of campaign data, user behavior, and platform analytics.
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