Exploring the Innovation of Social Media Service Model in China’s University Libraries
DOI:
https://doi.org/10.24191/jikm.v15i1.5710Keywords:
Social media service, University Libraries, Library InnovationAbstract
Social media has been widely used in people's learning and life in today's society. Social media applications in university libraries have become a significant research hotspot in library science. The service model of Chinese university libraries has undergone four stages of change. With today's internet connectivity promotion, it is worth studying how Chinese university libraries can explore innovative new service models through social media. This paper uses the methods of literature survey, network survey, and data comparative analysis to select 11 university libraries in northern China as the research objects. Through the analysis of the functional data of their social media WeChat official account, we find that the development of social media in northern university libraries in China is uneven, and innovative functions and personalized services are lacking. It is suggested that Chinese university libraries should pay attention to innovation in information service functions, focus on user needs, expand functional innovation platforms, and explore the construction of new information service models.
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