Enhancing Teaching and Learning through Data-driven Optimization of Servicing Code Demand and Lecturer Allocation using WEKA Analysis

Authors

  • Nur Atiqah Rochin Demong Faculty of Business and Management, Universiti Teknologi MARA, UiTM Cawangan Selangor, 42300 Puncak Alam, Selangor Darul Ehsan, Malaysia
  • Murni Zarina Mohamed Razali Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia
  • Juliana Noor Kamaruddin Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia
  • Sazwan Shamsuddin Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia
  • Nor Ain Awang Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia
  • Norjuliatie Kamarudin Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia
  • Noor Faradilla Wan Othman Faculty Business & Management, UniversitiTeknologi MARA 42300 Puncak Alam Campus,Selangor, Malaysia

DOI:

https://doi.org/10.24191/abrij.v11i1.9310

Keywords:

Servicing code demand, Data driven, optimization Lecturer allocation, Teaching and learning, WEKA

Abstract

The increasing demand for servicing codes across faculties has created a growing need for data-driven decision supports in optimizing lecturer allocation and cost efficiency. This study applies machine learning techniques using the WEKA analytical tool to explore, cluster and classify servicing code applications using a dataset gathered from multiple faculties, and campuses within the Faculty of Business and Management in a selected public university in Malaysia. The dataset of 297 instances comprised attributes such as Course Code, Course Name, Course Type, Faculty, Program, Campus, Total Number of Students Enrolled and Approval Status. The main objective of this study is to identify the demand patterns and optimizing the lecturer’s contribution by maintaining a class sizes of maximum number of students in each class is 30 and a teaching load of up to 20 credit hours per lecturer. An Expectation-Maximization (EM) clustering model revealed five distinct clusters representing varied course demand concentrations and faculty distributions, with Cluster 1 (30%) showing the highest cumulative demand across university courses. Complementary K-Means clustering grouped the data into two major clusters, indicating that a clear differentiation between economic-based and enterpreneurship-based courses in terms of student enrolment volume and approval distribution. Attribute selection through Information Gain Attrite Evaluation model highlighted Program Code, Course Code and Type of Course as the strongest predictors of course approval and demand levels. Furthermore, classification using the Random Forest algorithm depicted that a 95.3% accuracy (k=0.768), confirming robust predictive capability in identifying course approval status and demand trends. These results identifying course approval status and demand trends. These re suggest that machine learning driven approaches can effectively support academic administrations in making informed staffing decisions, balancing full time and part time lecturer assignments, and optimizing cost structures without compromising teaching quality. Theoretically, this study contributes to the emerging literature on data-driven academic resource management and the application of artificial intelligence in higher education operations. Practically, it offers a replicable analytical framework for institutions seeking to forecast servicing code demand and align lecturer allocation strategies with real time dynamics and cost optimization goals.

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Published

31-05-2025

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Section

Articles

How to Cite

Demong, N. A. R., Mohamed Razali, M. Z. ., Kamaruddin, J. N., Shamsuddin, S., Awang, N. A., Kamarudin, N., & Wan Othman, N. F. (2025). Enhancing Teaching and Learning through Data-driven Optimization of Servicing Code Demand and Lecturer Allocation using WEKA Analysis. Advances in Business Research International Journal, 11(1), 107-118. https://doi.org/10.24191/abrij.v11i1.9310

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