A Conceptual Framework for Green Entrepreneurship Success Among Medium-Sized Tourism Service Enterprises in Malaysia
DOI:
https://doi.org/10.24191/jibe.v11i2.10145Keywords:
Dynamic Capability, Green Influencers, Green Logistics Management, Environmental Management Practices, Green Entrepreneurship Success, Medium-Sized EnterpriseAbstract
The topic of green entrepreneurship has gained increasing attention as it plays a crucial role in promoting sustainable business development and environmental sustainability. Although numerous studies have been published, limited efforts have been made to develop an integrated conceptual framework that explains green entrepreneurship success among medium-sized enterprises in the tourism sector in Malaysia. To date, most research has focused on the manufacturing sector, small and medium enterprises in general or developed countries, resulting in limited contextual and theoretical understanding of the factors influencing green entrepreneurship success in the Malaysian tourism sector. Therefore, this conceptual paper aims to propose an integrated model that examines the influence of dynamic capability, green influencers, green logistics management and environmental management practices on green entrepreneurship success. The proposed framework was developed, reviewed and synthesised based on relevant literature and is supported by several established theories. This study contributes to the existing literature by providing a comprehensive theoretical framework that can serve as a foundation for future empirical research. It also offers valuable insights for policymakers and tourism companies in promoting sustainable entrepreneurship and enhancing long-term business competitiveness.
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