PEMBANGUNAN MODEL KONSEPTUAL KEMAHIRAN KOMUNIKASI INTERPERSONAL JEMAAH TABLIGH DI MALAYSIA
DOI:
https://doi.org/10.24191/db3p6462Keywords:
Komunikasi interpersonal, Jemaah Tabligh, komunikasi dakwahAbstract
Kajian ini bertujuan membangunkan Model Konseptual komunikasi dakwah Jemaah Tabligh Malaysia. Model konsep ini terdiri daripada indikator dan konstruk komunikasi dakwah yang akan menjadi asas kepada model kemahiran komunikasi interpersonal dalam kalangan Jemaah Tabligh Malaysia. Kajian ini menggunakan pendekatan kualitatif dengan kajian kepustakaan dan analisis dokumen. Kajian ini didasari oleh kerangka teori kajian yang mengintegrasikan enam prinsip komunikasi Islam iaitu Qaulan Sadidan, Qaulan Balighan, Qaulan Ma‘rufan, Qaulan Kariman, Qaulan Layyinan dan Qaulan Maysuran bersama Teori Penilaian Sosial (Social Judgment Theory). Penggabungan kedua-dua teori ini mampu menjelaskan hubungan antara komunikasi verbal dan komunikasi non-verbal dalam menentukan penerimaan atau penolakan mesej dakwah. Model konseptual ini mempunyai kekuatan tersendiri dalam dunia komunikasi dakwah kerana bersifat holistik yang merangkumi kaedah komunikasi verbal dan noverbal. Model ini juga boleh menjadi panduan kepada pendakwah untuk berdepan dengan penerimaan dan penolakan dalam dakwah dengan cara berhikmah. Kajian ini mampu menyumbang kepada pembangunan model komunikasi interpersonal Islam yang bersifat kontekstual, empirikal dan relevan dengan realiti dakwah semasa di Malaysia.
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