Vol. 12 No. 1 (2026): May Issue

DOI: https://doi.org/10.24191/abrij.v12i1

Published: 31-05-2026

Articles

Persuasive Strategies in Multimodal Digital Airline Marketing: A Discourse Analysis of AirAsia’s 2025 Promotional Banners

Sheema Liza Idris, Mirrah Diyana Maznun , Nur Hazirah Mohd Fuat, Nurshahirah Azman, Noor Fazzrienee JZ Nun Ramlan
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