Total Quality Management, Firm Performance, and The Moderating Role of Competitive Intensity

Authors

  • Ramatu Abdulkareem Abubakar Distance Learning Center, Ahmadu Bello University Samaru, Zaria, Nigeria
  • Kabiru Maitama Kura UTB School of Business, Universiti Teknologi Brunei Jalan Tungku Link, Gadong, Brunei Darussalam
  • Kabiru Jinjiri Ringim UTB School of Business, Universiti Teknologi Brunei Jalan Tungku Link, Gadong, Brunei Darussalam

DOI:

https://doi.org/10.24191/jibe.v3i1.14436

Keywords:

Competitive intensity, Performance, Resource-based view, Total quality management

Abstract

By integrating resource-based view and theory of quality management we evaluated the moderating role of competitive intensity on the link between total quality management (TQM) implementation and SME performance. Using a stratified random sampling, 357 self-administered questionnaires were distributed to owner‐managers of SMEs operating in Kano and Kaduna in the north-west geopolitical zone of Nigeria. Of the 714 questionnaires distributed, 440 unusable questionnaires with 57 percent responses were returned and further analysed. The hypotheses were tested using Partial least squares structural equation modeling. Results supported the hypothesised main effect of TQM implementation on SME performance. However, our empirical study revealed that competitive intensity does not moderate positive relationship between TQM implementation and SME performance.

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Published

30-06-2018

How to Cite

Abubakar, R. A., Kura, K. M., & Ringim, K. J. (2018). Total Quality Management, Firm Performance, and The Moderating Role of Competitive Intensity. Journal of International Business, Economics and Entrepreneurship, 3(1), 10. https://doi.org/10.24191/jibe.v3i1.14436

Issue

Vol. 3 No. 1 (2018): June 2018 (4)

Section

Articles

License

Copyright (c) 2018 -

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.