Vol. 10 No. 2 (2025): JIBE issue 2

Articles

• Impact of Absorptive Capacity on Innovation: The Mediating Role of Organisational Learning

  Isaac Iortimbir Aun, Oluwayomi Omotayo Olota, Peter Abiodun Abogurin

  1-10

  • Full Paper 1

• Green Innovation, Business Opportunities and Managerial Environmental Concern in the Performance of Jordanian Agri-Food Firms: A Conceptual Framework

  Nour Othman Qatanani, Keshminder J.S., Azlin Shafinaz Arshad

  11-24

  • Full Paper 2

• Strategic Marketing and Digital Transformation for SME Empowerment: Insights from a Malaysia–Indonesia Service-Learning Collaboration

  Noor Adila Abd. Raub, Ainie Hairianie Aluwi, Nurul Illahi Zainal Abidin, Ervina Maulida

  25-33

  • Full Paper 3

• SARIMA-Intervention Analysis: The Impact of SARS and COVID-19 Outbreak on Export in Malaysia

  Kuang Yong Ng, Zalina Zainal, Shamzaeffa Samsudin, Haitian Wei

  34-48

  • Full Paper 4

• Exploring Market Challenges and Entrepreneurial Opportunities in Plus-Size Women’s Fashion in Malaysia

  Nur Syafiqah Suhaili Haslin, Hasma Ahmad

  49-59

  • Full Paper 5

• The Impact of AI-Powered Advertising on Webroomers' Brand Equity and Purchase Intentions: Evidence from Tunisia

  Nesrine MZID

  60-70

  • Full Paper 6

• Foreign Direct Investment and Green Innovation: Driving Low-Carbon Economic Growth in China Eastern Provinces

  Yunxiu Qiu, Soo Cheng Chuah, Ruhaini Muda

  71-85

  • Full Paper 7

• Drivers of Social Media Marketing Continuance among MSMEs in Emerging Economies

  Lennora Putit, Muhammad Iskandar Hamzah, Mohamad Fariz Abdullah, Sharifah Nurafizah Syed Annuar, Arief Yulianto

  86-97

  • Full Paper 8

• Shaping Consumer Intention in Emerging Markets: The Role of Personality Traits in Foreign Product Preference

  Nurul Azrin Ariffin, Norzaidi Mohd Daud, Nor Lelawati Jamaludin

  98-111

  • Full Paper 9

• Predicting Consumer Price Index Movements with SARIMA: A Case from Kediri City

  Kurnia Ahadiyah, Ni'matur Rohmah, Agus Eko Sujianto

  112-122

  • Full Paper 10

• Essential Resources that African Immigrant Entrepreneurs Access to Start Up their Business in South Africa

  Bernard Lama Ngota, Elroy Eugene Smith, Ayanda Pamella Deliwe

  123-142

  • Full Paper 11

• Technological Innovation and Customers' Patronage of Selected Deposit Money Banks in Abeokuta, Ogun State

  John Olopade, I Akintan, S. O Jolaosho

  143-158

  • Full Paper 12

• Agripreneurship as a Catalyst for Rural Women Empowerment and Sustainable Livelihoods in Northeastern Nigeria

  Freda Ijanada Fidelis, Mercy Modupe Adeyeye

  159-169

  • Full Paper 13

• Perceived Value and Brand Loyalty in China’s Tea Industry: Evidence from the S-O-R Framework

  Lei Peilin, Tara Ahmed Mohammed, Wang Shiyao, Chen Jiuhong

  170-182

  • Full Paper 14