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2024 UiTM Best Managed Journal
2025 UiTM Consistently DOIs users' Journal
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The October 2025 issue presents a rich collection of studies exploring how organisations learn, innovate and adapt in a changing business landscape. The articles cover topics such as green innovation, SME digital transformation, AI-driven advertising and FDI-led green growth. Other papers examine social media marketing among MSMEs, shifting consumer preferences, immigrant entrepreneurship, women’s agripreneurship, banking innovation and brand loyalty.
MENU
SUBMIT PAPER
Advertising and Direct Marketing
POLICY AND STATEMENT
Publication Ethics and Malpractice
BROWSE JOURNAL
TOOLS
AWARD
2024 UiTM Best Managed Journal
2025 UiTM Consistently DOIs users' Journal