Vol. 5 No. 1 (2020): June

Articles

• Growth Opportunities and IPO Initial Performance. Is There an Interacting Effect of Public Issue?

  Siti Suhaila Abdul Rahman, Norliza Che-Yahya

  1

  • Full Paper

• Empirical Analysis on Household Savings in Malaysia

  Nur Liyana Mohamed Yousop, Wan Mohd Farid Wan Zakaria, Zuraidah Ahmad, Ahmad A’thif Abdul Manan

  13

  • Full Paper

• Determinants of Macroeconomic Variables on Islamic Stock Index: Evidence from Frontier Market

  Noor Hafizha Muhamad Yusuf, Natasha Aliana Muhamad Hilmi, Wan Mohd Yaseer Mohd Abdoh, Rozihanim Shekh Zain, Noor Sharida Badri Shah

  23

  • Full Paper

• Motivations for Outward FDI from Emerging Economies to Advanced Economies: A Literature Review

  Ibrahim Nandom Yakubu, Aziza Hashi Abokor, Iliasu Abdallah

  30

  • Full Paper

• Kelantan Batik: What Makes it a Preferred Product?

  Nur Atiqah Zakiyyah Ramlee, Wan Marhaini Wan Omar, Nur Haslina Ramli, Siti Nur Farzana Mohammad

  35

  • Full Paper

• The Relationship of Brand Marketing Communication and Brand Authenticity

  Wan Soraya Wan Abdul Ghani, Nurul Atiqah Amalina Azman, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim

  43

  • Full Paper

• Drivers of E-Commerce Adoption amongst Small & Medium Sized Enterprises (SMEs) in the Services Sector

  Zahariah Mohd Zain, Abdul Aziz Jusoh, Ros Intan Safinaz Munir, Lennora Putit

  50

  • Full Paper

• Effects of Social Media Advertisements on Intention to Purchase Health and Beauty Products

  Shahira Ariffin, Hasman Abdul Manan, Tengku Sharifeleani Ratul Maknu, Fatin Nabilah Zakaria

  59

  • Full Paper

• Exploring Relationships between Experience Economy and Satisfaction of Visitors in Rural Tourism Destination

  Mazlina Mahdzar, Ainul Maisarah Saiful Raznan, Norhafidzah Ahmad Jasmin, Nur Afiqah Abdul Aziz

  69

  • Full Paper

• Research on Toothbrush Trees Leading to the Social, Environmental and Business Ideas

  Ibtisam Abdul Wahab, Hannis Fadzillah Mohsin, Ayla Farihah Ibrahim

  76

  • Full Paper